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        Gil Schwartz, CBS communications exec known by humorist pen name Stanley Bing, dies age 68

        FILE - In a June 28, 2006 file photo, Gil Schwartz, head of corporate communications for CBS Corp., poses in his office in New York. Legendary former CBS chief communications executive, novelist and humorist Gil Schwartz passed away Saturday, May 2 at his home in Santa Monica, Calif. at the age of 68.
        FILE - In a June 28, 2006 file photo, Gil Schwartz, head of corporate communications for CBS Corp., poses in his office in New York. Legendary former CBS chief communications executive, novelist and humorist Gil Schwartz passed away Saturday, May 2 at his home in Santa Monica, Calif. at the age of 68.(TINA FINEBERG/AP)

        Gil Schwartz, longtime head of communications at CBS whose side hustle as a humor columnist and author under the pen name Stanley Bing earned him renown, has died.

        He was 68.

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        He died of a heart attack, his longtime editor at HarperCollins, David Hirshey, told the Los Angeles Times.

        For years Schwartz hid his secret identity as a humor columnist, sometimes pillorying the very circumstances of his real life.

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        FILE - In this June 28, 2006, file photo, Gil Schwartz, head of corporate communications for CBS Corp., poses in his office in New York.
        FILE - In this June 28, 2006, file photo, Gil Schwartz, head of corporate communications for CBS Corp., poses in his office in New York. (Tina Fineberg/AP)

        His witty columns zinging corporate life appeared in Esquire for 13 years and Fortune Magazine for more than 20 years, according to CBS News.

        His “secret” came out in 1992, according to Variety, but a series of CBS CEOs allowed him to continue writing.

        In 2018, he retired after nearly 40 years in communications with CBS, Viacom and Westinghouse Broadcasting.

        Schwartz/Bing’s prolific output didn’t stop at columns. He also wrote 13 business books, CBS News noted, with titles such as “Crazy Bosses: Spotting Them, Serving Them, Surviving Them,” and “100 Bulls*** jobs...and how to get them.”

        In a departure from humor, he wrote three novels under the same name, CBS News reported. His last work was “Immortal Life: A Soon to Be True Story,” a 2017 novel about a tycoon who has cultivated a younger body to hold his consciousness after his death, thus enabling him to be virtually immortal.

        Schwartz’s career was not unlike the longevity of his chief protagonist. He headed corporate communications at Westinghouse Corp. and stayed on after CBS Corp. acquired it in 1995, according to the Los Angeles Times. He maintained the role into CBS’s acquisition by Viacom.

        He retired as senior executive vice president and chief communications officer of CBS Corp., the Associated Press said.

        "For the better part of three decades, Gil Schwartz led CBS Communications with creative flare, craftsman-like expertise and an abundance of personality,” CBS said in a statement obtained by The Hollywood Reporter. “He was a counselor to senior management, a mentor to future PR executives and a popular presence in every hallway. His diverse and sophisticated repertoire ranged from artful media relations and gifted wordsmithing skills to an inciteful and humorous view of the media world he loved.”

        He is survived by his wife of 14 years, Laura Svienty, as well as two children, two stepchildren and two grandchildren, AP said. A memorial service will be held this fall, and the family is soliciting food bank donations in lieu of flowers.

        “Gil will long be remembered by the many teams he led across entertainment, news, sports and the corporate world,” CBS said. “Our deepest sympathies are with his wife Laura, his children, grandchildren and his entire family.”

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